While nootropics as a concept have been around for over 20 years, the last few years have seen a shift in nootropics from being a secret among “biohackers” to becoming a trendy life hack. With new nootropics brands popping up all the time, hocking products with synthetic ingredients no-one can pronounce, the more natural and truly effective nootropics always seem to bubble to the top of the pile. One of those products is NeuroGum.
Created by two friends with a background in extreme sports, cognitive science, and a distaste for energy drinks, NeuroGum is a simple and effective way to get a quick boost of energy. The nootropic gum is a cold-compressed combination of caffeine, L-theanine, and a B-Vitamin complex. Their patented cold-compression formulation maximizes the delivery of active ingredients, giving you energy 5X faster than drinking coffee.
Using only use high quality GRAS ingredients allows NeuroGum to help you increase focus and mental clarity without the sugar crash or uncontrollable energy drink jitters. Because NeuroGum is sugar, aspartame, and gluten free as well as vegan and non-GMO, it enables you to increase your focus and productivity without having to ingest artificial forms of energy or a handful of pills.
NeuroGum was created out of the founders need for a more accessible nootropic. Ryan Chen and Kent Yoshimura teamed up with UCLA surgeons, and professional chemists to realize their dream of a nootropic gum. We caught up with Kent, NeuroGum CEO, to ask him a few questions about the beginnings of NeuroGum, what’s next for the brand, and the future of nootropics. Enjoy!
What did you do before starting NeuroGum? How did your interest in nootropics begin?
How did you and Ryan meet? What inspired you to go into business together and what do you like best about being business partners?
You spent a year developing NeuroGum with brain surgeons and average joes alike. Can you tell us what went into that process?
Nootropic gum is a pretty unique product! Why did you decide to create a gum instead of a capsule based supplement?
What is the greatest story you’ve heard from a customer that has used your product?
“I recently received my order of NeuroGum. I will be 70 yo in May and have been doing yoga since 1999. Yoga keeps me pain free from spinal issues. The problem I have is having enough energy TO DO yoga, so there are periods that I go five days without it, resulting in serious back pain. Such was the case this morning: I knew I needed to do yoga but lacked the spark to start…until I chewed two pieces of NeuroGum! It took about fifteen minutes for me to feel the total effects of NeuroGum, and I have to say it was not only pleasant, I had all the energy I needed to do my full hour and a half practice, which I do at home.
The other issue I have is an insulin reaction when I eat sugar. This does not always happen, but one of the ways I have raised my energy levels is to have a pastry and drink Earl Grey Tea; nothing like sugar and caffene to get you going, except sometimes I totally crash. So now, I have an alternative, NeuroGum, which will give me the energy I need to do yoga without the sugar reaction. Thank you for developing this product!”
And the other – I was working through the night for an upcoming show and ordered some Thai food through postmates. The postmate recognized my name through our Indiegogo campaign and pulled out a pack of NeuroGum from his pocket when he delivered my food. It was such a surreal and amazing experience to see our product in the wild like that for the first time.
Nootropics are booming right now. What excites you about the future of the nootropics industry?
What’s coming up for NeuroGum in 2017?
Anything else you’d like to share about yourself or your products?